Boil Boss

In the city of New Orleans, Louisiana, a seafood equipment company exists built on generations of incredible seafood boil recipes, community and the love of creating the perfect boil. Illustrations and identity were called for, for the need of some new merchandise which was going to be bold, fresh but also still inline with being traditional and on brand too.

Client: Boil Boss
Deliverables: Illustration, identity, merch and creative direction

The role of the merch was still to keep in line with the seafood brand, this was important not just on brand, but to interweave continuously through their heritage and story, which then in turn continues their story going forward.